I felt absolutely compelled to share this terrible in-store shopping experience—which feels just as frustrating as a bad online purchase—as a warning to others. I finally found the perfect item, clearly marked with a price tag, only to have the rug pulled out from under me at the register. My direct feeling and conclusion about this experience is simple:

There rack had a lower price tag and when I got to the register they said it was not the price. Someone put the signs in wrong place. I feel as tho that's not correct, I should get the price that was seen there. Here comes the manager and tell me he can't give me the price that's there. Well I will no longer support this store again…

This bait-and-switch tactic forced me to immediately leave a review and initiate a conversation with customer service just to try and understand their policy and poor management decision.

Customer: I am extremely disappointed about a pricing issue I encountered earlier today, where I was refused the advertised price for an item.

CS Rep: I am so sorry to hear that happened. That sounds incredibly frustrating, and we apologize for any miscommunication regarding signage. Could you please describe the price discrepancy?

Customer: The sign clearly stated $19.99 on the rack where the jacket was hanging, but the manager insisted the actual price was $35, blaming an employee for misplacing the tag. I believe I should have received the price displayed.

CS Rep: I completely understand why you feel misled. While store policy prevents us from overriding management decisions regarding price errors, I want to acknowledge the inconvenience. As a resolution, I can immediately issue you a $15 gift card for a future purchase.

Customer: A future gift card doesn't solve the fact that I wasted my time and was fundamentally misled by your store today. I won't be returning based on that manager’s attitude.

CS Rep: I truly regret that this single incident has cost us your business. I have logged this specific incident and guarantee we will review our signage protocol immediately to prevent this kind of frustrating error from happening again.

The reason I left this review on the website is to hopefully prevent others from falling into the same trap.