If you've noticed a sudden drop in conversions on your buy facebook accounts ads, one of the simplest culprits might be hiding in plain sight—modal windows. These little windows that appear when users land on your site can be incredibly frustrating. While they might seem helpful for gathering leads, they often distract at a critical moment. On Facebook, where users are already skimming through their feed, a pop-up can be the final push that makes them leave instead of converting.

When someone clicks on your Facebook ad, they expect to land on a clean, fast, and focused page. Instead, if a pop-up blocks their view, they’re likely to close the tab. This behavior triggers higher exit rates, which directly impacts performance. Facebook’s algorithm monitors drop-off signals. When users avoid interacting with your landing page without taking action, Facebook reduces your ad reach, which amplifies the drop in conversions.

The fix is simple. Turn off modal windows from your landing pages that are tied to Facebook ads. If you need to promote offers, do it with unobtrusive engagement tools like a sticky banner at the bottom, a delayed exit-intent panel, or even a high-contrast action link. These methods enhance UX and allow them to act naturally.

You can also validate the impact by creating two versions of your landing page—one with a pop-up and one without. Measure performance for each. In most cases, you’ll see a noticeable improvement without the pop-up. It’s not about avoiding lead generation—it’s about intelligent sequencing. Give space before requesting—then encourage action.

Improving your conversion rate doesn't always require B tests. Sometimes, the best fix is removing something that was supposed to help that ended up driving users away. Take a detailed review at your landing pages. If pop-ups are there, try removing them. You might be astonished by the degree of your conversion rate improves just by reducing friction.